The Story Behind Frontline Beauty
Frontline Beauty is a project initiated in Singapore, Hong Kong and Australia.
With the worldwide outbreak of the Coronavirus, the majority of the population was ordered to self-isolate. Despite this, frontline workers continued to put their lives at risk to provide for the needs of others. Due to the job nature of many frontline workers, wearing masks for prolonged hours has led to skin irritation, dryness and scaring.
In Frontline Beauty, we partnered with various beauty companies to put together a gift package to thank our frontline workers, including those in the medical, education, airline, and F&B sectors.